Whether you're new to the OOH industry, looking to grow an established company, or need experienced sales support without adding a full-time employee, I bring the experience, relationships, and sales expertise to help you find opportunities, win new business, and grow revenue.
Building Relationships.
Building Strategy.
Building Results.
About Me
Since 2019, I have partnered with small business owners and independent OOH operators to enhance their sales strategies. By understanding the unique needs and goals of each owner, I have successfully driven stronger sales and uncovered new revenue opportunities, fostering long-term customer relationships. My fractional services have now expanded across various industries, continuously supporting small business growth.
Client Testimonials
Discover how Build with Steele has transformed the sales strategies of businesses like yours. My clients' success stories reflect the effectiveness of the fractional sales approach and the positive impact I've made on their revenue growth.
Kim H. -Owner, Daisy Outdoor
“Karla did an amazing job for our company. Her experience in the outdoor advertising field allowed her to recommend improvements and changes and then proceed with the implementation with minimal effort on my part. She produced sales tools and aids to assist us in our sales process. She is also instrumental in making connections with vendors to increase our sales. She coordinated the setup of our website, which included compiling the relevant information that needed to be communicated through our website. In addition to producing the photo sheets for all our locations, she set up numerous systems to streamline our sales process. Karla’s organizational skills and vision were exceptional in moving us towards our goals and increasing our sales.”
Kent D.-Owner, Day Advertising
“I contracted with Karla to lease our small market digital billboard in October. Our efforts to market board space ranged from in-house cold calls, bidding on national ad campaigns, and hiring a regional management company with a local sales team. This lasted 2 years, and our board rarely exceeded a 25% fill rate. Frustration set in, and we were ready to give up when Karla was recommended as a successful marketer of ad space. It didn’t seem feasible as she is in Nebraska and we are in Texas, but we had nothing to lose by then. Six months later, I am ecstatic to report our board slots are 100% filled, and we are now selling forward ad space! Karla did a fantastic job of learning our market and developing a pricing strategy to fit multiple customer needs and budgets. She also took on graphics development for customers needing help, so all I do is program the board and invoice. So, if you need marketing expertise, just let Karla do her thing and make your life easier and more profitable.”
Jill S.-Owner, Verde Martin Agency
Karla Steele delivers outstanding customer experience from start to finish. Her attentive communication, professional approach, and genuine care for client needs set her apart. She excels at closing deals while making the entire process smooth and stress-free. I highly recommend working with Karla- she consistently exceeds expectations.
Connect to Build
Ready to build on your sales strategy?
I look forward to discussing your needs and how my fractional sales services can help drive your business forward.